Monday, September 15, 2014

DigiConfluence 2014 – The Digital Meet, Pune, India

Lavale, Pune – 7th September, 2014: ‘DigiConfluence 2014’ was hosted by Symbiosis Institute of Media & Communication, PG, Pune in collaboration with MSLGROUP on 7th September. This landmark conclave, held at the Symbiosis Knowledge Village, Lavale, Pune, was organized to enable an interaction between industry experts and students interested in the digital domain. The speakers for the day comprised eminent professionals from the digital industry, who sought to address shifting trends in the online space and ensuing new opportunities.

The day kicked off with Mr. Narendra Nag, Asia Digital Head, MSLGROUP addressing eager students, by taking them back to the world of analog and trunk calls, a picture which is in stark contrast to today’s age of information clutter. “The future is here. The idea of distances has disappeared,” he said, dwelling on the significance of technology and the power that it lends us today.   

The first panel discussion broached the topic of, ‘How digital media is evolving, and what’s in it for brands?’ The panel comprised digital wizards like Mr. Rohan Babu, Senior Manager - Digital at Audi India, Mr Subhranshu Kumar, Senior Manager-Digital Marketing at Whirlpool India and Ms. Namrata Balwani, former CEO at Media2win.

Mr. Raheel Khursheed, Head of News, Politics and Government at Twitter India set the tone for the succeeding panel discussion on ‘Is Content always the king? by talking about the evolving face of the internet and how it is morphing into a medium of creator-consumer interaction.

The second panel, including speakers such as Mr. Aditya Pawan, National Digital Manager at Red Bull, Mr Abhimanyu Radhakrishnan, Founder i420digital, Mr. Prashanth Kumar, Director of strategy Digitas LBI and Mr. Ankit Oberoi, CEO of Ad Pushup, examined how digital content can be harnessed effectively by brands seeking to communicate better with their consumers.

Ms. Ansoo Gupta, COO Pinstorm attempted to quell the debate on technology invading personal space by illustrating how brands can use innovative tools like dynamic ad creatives, in-store CRM and facial recognition.

The concluding panel discussion of the day was on the ‘Future of Mobile Marketing’. The participating members were Mr. Sujoy Golan, Global Digital Marketing, InMobi, Mr. Saurabh Arora, CEO and founder of Airwoot and Mr Hariom Seth, founder of Tagglabs. The panel discussed about the all-pervasive nature of mobile.

About DigiConfluence:
DigiConfluence is a convergence of digital media professionals from the industry who aim to create an environment of knowledge-sharing, geared towards the needs of students who aspire to be a part of the digital media boom in the years to come.
About Symbiosis Institute of Media and Communication:
Symbiosis Institute of Media & Communication has evolved from being a journalism college at the inception to a mass communication college in some years. What has remained constant is its ability to attract talent across all faculties- students, academicians and industry professionals.
MSLGROUP India is the nation’s largest PR and Social Media network, comprising two leading brands– MSL INDIA and 20:20 MSL. MSLGROUP India combined includes 14 offices across 8 key-cities, 550+ professionals partnering with 220+ clients, national and global. 

Press Contact for Content for Media, Symbiosis Institute of Media and Communication:Prachi Pandey
Phone: +91 8975998577

This blog post is published by me on the email request from the press team of Content for Media, Symbiosis Institute of Media and Communication. Please share your comments on the post or you could reach out to the press team of the institute directly, but something which I want to share and comment upon is that, this event was very well organized and professionally managed and promoted by the institute team. I would like to sincerely thank the team for requesting me to publish a story of the event and at the same time congratulate the team for organizing this event and promoting Digital Media in India.

Founder and Chief Digital Officer @ A3R Digital
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