This Digital Marketing Blog in India is authored by Ajay Chhabra, who is a leading Digital Marketing professional from India and has worked with the leading Global Digital Marketing Agencies from India. He has worked with OgilvyOne Worldwide India and MRM Worldwide India, prior to joining Global digital marketing team of General Electric. Current: Founder & Chief Digital Officer @ BGV Digital
Being the Lead - Digital Marketing on one of the most demanding client in the automobile field is one of my best experiences. Thanks McCann for considering me for taking forward this responsibility. There is great learning, great execution, on and offs of online campaigns, never ending task lists, global con-calls, never ending reporting, brain-storming and on an average one creative deliverable every half an hour to supervise. Thanks to my new team members who are supporting me in all of this and I believe within months or so General Motors India will be talked about as one of the leading company in India who is to be benchmarked when it comes to DIGITAL MARKETING in India. Our first assignment went very well with a large number of Car sales > 5500 cars in just six days...Thanks to Preeti Bhatnagar for her vision of making digital big for GM India and Gaurav kulshreshtha for his Technology/Planning expertise.