Sunday, May 11, 2008

Hutch Flame based Viral Marketing

This was one of the most talked about Virals created basis the fantastic concept given by Ogilvy. As and when people forward this viral to their friends the flame starts turning to pink in colour. We had more than 2500 animated characters running and animating on a single layout. The technologies used to develop and track was ASP/MS SQL Server/Flash and HTML.

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