1) No control on creating multiple accounts on any social network: There are currently no control on creating multiple user profile on social media platforms by any unique individual. This initiates the problems on fake online and social identity and is the root cause of a number of other issues.
2) Fake/Inactive User profiles at leading social networks: in the race of getting ahead with the rival social media networks, we feel that X% of any social media network account is fake/inactive account. The only advantage of the same is to fudge user base numbers. If someone has to deep down on this I believe you could find vendors in your country / city which sell you Facebook Fans at a cost.
3) Lack of Global regulations: There are no defined global regulations on what is being said, done and transacted on social media platforms apart from country specific cyber/IT laws which have a limited say in the entire process. Also these networks and communities refer and serve the need of different type of consumers so that is why I believe there has never been a thought to regulate or bring in some regulations.
4) Social media lead crimes/ impersonation and abuse is on the rise: Every now and then we keep on hearing stories that this is a social media lead crime and abuse. Apart from direct crimes, some of the social networks has been slammed to be contributing to low moral values in the society and even leading to adultery and divorces.
The probable solution for the world:
Could the law enforcement agencies not work with the leading social media platforms to create a process where they put checks and balances on creating multiple accounts, deleting inactive / fake accounts at regular intervals, could agree upon a common rules and regulations which would even bind the platforms responsible along with users and help and inform the law enforcement agencies on regular basis by reporting and submitting the list of the potential risk based social media profiles on their platforms which have been identified as either potential threat to national security or having a high probability of getting indulged in social crimes. Some of these activities if implemented could be part of these social platforms annual return as their responsibility towards the society at large.
Going beyond the negative aspects, if one has to leverage upon the availability of genuine users and buyers on the social media and when we know that both brands and customers are available. Could we think of creating a Global / National level Social Media ID which is linked to your social security number and combines and lists all of your social profiles in a single database?
Creation of a single common social media ID:
Creation of a single common social media ID if taken as a project could help social media platforms, brand marketers and law enforcement agencies at National and even at Global level. So the steps would be as simple as this:
This if becomes possible and even if implemented in small steps world’s top three social media platforms – Facebook, Twitter and Linkedin could help us address a lot of concerns in taking social CRM, Social Payments and Social Commerce to next level as we would have a process to validate a social profiles identity and one can map a social 360 degree view of a user. This does not stop here. If you link this global / national social id to your bank accounts, passports, credit cards, social virtual money, PAN cards we could make the dream of social business model possible. The idea came to my mind and I thought of writing a blog post and sharing with the entire world.
Founder and Chief Digital Officer, A3R Digital